TL Research: Reliable legal industry analysis, data, and insights.

The Egg Theory: What Clients Really Want From Their Lawyers

By John R. Kirk

Published May 1, 2015

Join TechnoLawyer Now
Your First Name: 
Your Last Name: 
Email Address: 
Create Password: 
Retype Password: 
Alternate Email 

After retiring from law practice, John Kirk turned his hobby of posting comments online into a second career, becoming a columnist for Tech.pinions.

Many of John's articles analyzing Apple and its business strategy have since gone viral. John has received praise from Fortune and other publications.

We asked John to apply his unique understanding of Apple to law firms. The result is this TL Research report.

The Egg Theory is John's twist on the "Jobs to Be Done" theory, which posits that people hire products and services for specific jobs. It's not as easy as it seems to figure out what people want..

As evidenced by its world-beating market capitalization, Apple understands this theory better than any other company. The Egg Theory teaches you to think about the legal services you provide the way Apple thinks about product development.

Take your law firm to an even higher level of success by grokking what few other lawyers ever will.

How to Download Your Free Copy

If you're a TechnoLawyer member, click here to download your free PDF copy from the TechnoLawyer Library.

Not a TechnoLawyer member? Use the form on this page now to join TechnoLawyer for free. After joining, you can download a free copy from the TechnoLawyer Library. You can also choose to receive one or more of our award-winning email newsletters, all of which are free.

Powered by PeerViews About Us | Advertise With Us | Contact Us | Privacy Policy | Terms of Service
TechnoLawyer • PeerViews Inc., 100 Church Street, Suite 800, New York, NY 10007
Copyright © 2019 PeerViews Inc. All rights reserved.