Zaliet Considers Building Your Law Firm Website the First Step, Not the Last
Wednesday, May 17, 2017
Today's issue of TL NewsWire covers a law firm website design service that includes a library of legal content to save you time (see article below). In addition, you'll find links to the previous 11 TL NewsWire features, including our coverage of personal injury practice management software with specialized tools for tracking settlements, liens, medical records, and marketing, a Microsoft Word add-in that automates document creation and ensures their consistency with firm-wide rules, and much more. Don't miss the next issue.
If your law firm has an aging website or no website at all, you have an advantage. You can leapfrog the competition with a new mobile-friendly website built from the ground up to rank well in Google and integrate with social media networks. But what about all the content a website needs nowadays to rank well? Most web designers won't help you with this.
Zaliet … in One Sentence
Zaliet is a website creation and hosting service for law firms that also provides content creation and other marketing services.
The Killer Feature
Zaliet's Basic plan starts you off with up to five web pages, while the Premium and Platinum plans increase it to 15 and 50 respectively. You can write all the content for these pages (and add more pages) if you have the time and inclination. Alternatively, you can get a running start by using Zaliet's Content Library.
Included in the Premium and Platinum plans, Zaliet's Content Library contains professionally written copy for more than 35 practice areas and legal topics that you can use and edit at no additional charge. Practice areas include bankruptcy, criminal, employment, family, immigration, civil litigation, and sports. Topics range from contesting a will to powers of attorney.
The Platinum plan also includes three pages of customized content written exclusively for your firm by The Legal Writers Bureau, a group of former editors of publications such as The National Law Journal. The Legal Writers Bureau can create additional custom content if needed at a special rate for Zaliet customers.
"Your website is your opportunity to tell potential clients who you are, what you do, and why they should choose you over a competitor," says Zaliet CEO Rachel-Leanne Williams. "Good content is an integral part of successful law firm websites."
Other Notable Features
Working with Zaliet begins with a Design Brief, an interactive web questionnaire that you fill out with the help of a Zaliet Website Coach. The Design Brief asks you to upload your logo and photos, choose one of Zaliet's website design styles, create your sitemap, and add material from the Content Library. If needed, Zaliet can help you register a domain name, create a logo, take professional headshots, etc.
Most law firms complete the Design Brief in 2-3 days after which Zaliet creates your website and stages it privately for you to review before going live. Depending on the size of your site, the entire process takes 1-2 weeks. "I can't thank Zaliet enough for all the compliments I receive about the website," says Kate Ashmor, Principal of Ashmor Legal.
All three plans enable you to add features such as a contact form and a live Google Maps image of your office location. The Premium and Platinum plans offer advanced features such as blogs, email newsletters, Google Analytics integration, site translation, and more. Zaliet integrates with LawConnect for a client portal, and RapidPay for client credit card payments.
What Else Should You Know?
If your firm uses LEAP practice management software, you're in luck because LEAP users get the Premium plan for free or the Platinum plan for $115 per month (LawConnect is also included). If your firm doesn't use LEAP, the Basic, Premium, and Platinum plans cost $75, $150, and $265 per month respectively. Learn more about Zaliet.
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